I work at the intersection of materials and the spaces everyday life moves through.
Poeia is my primary creative work — an emerging company making objects and formulations for the body and home. A world coming into form, slowly built. The first expression takes the form of body care — hand soap and a hand cream. Because I couldn’t find what I was looking for, I wanted to create what doesn’t exist in the way I imagine it. It is where my interests in craft, sensory experience, material honesty, and environmental responsibility converge into something concrete, because the environments and objects we live with shape how we feel, move, and live each day.
A long-horizon sister project follows: a residential project at the intersection of land, architecture, and regenerative living.
I think in systems. I build with care, and slowly.
Current
Founder — Poeia
Objects & formulations for everyday life
There is a longer story that begins before Berkeley — shaped as much by lived experience as formal study.
Academic
UC Berkeley
Rhetoric — Narrative & Image
a “cousin” of the Film department with shared faculty and curriculum.
UC Berkeley Haas
295A — Entrepreneurship
a graduate entrepreneurship course at Haas sharpened how I think about building.
Grounding
Edible Schoolyard, North Berkeley
where food, ecology, and learning through the senses are one practice.
IDEO CoLab
early work in partnerships and community at a San Francisco startup, incubated through IDEO CoLab.
Galileo Learning
design-thinking education
My work is also informed by experiences that you won’t find on my LinkedIn — a lifelong practice and interest across art, fashion, design, music, and other creative disciplines.
Many industries, many rooms — always within the same ecosystem of innovation and ideas.
Other Lives
A cafe, apothecary, record store, floral designer, promotional model, bridal shop, education & community, legal/funds, among others.
California Heritage & Sensibility
Its diversity and deep culture, its agriculture, its innovation ecosystems, the creative freshness of the West coast — its particular mixture of rigor and reinvention.
Deoan
Deoan — middle name, meaning moon. Pronounced d-ugh-n.